Work with the target audience, the development of all kinds of connections, continuous self-improvement - these are the “three whales” on which the independent promotion of the group is based. But it makes no sense to promote a musical group without a name and a clearly defined style.
Let us consider the key aspects of the promotion of a young musical group, to which one should first of all pay attention.
Promotional material. Promotion of the musical group will be more effective if you have something to offer to potential fans: audio, video, photos and more. Make high-quality photographic material - for this it is best to turn to a professional photographer. To begin the promotion of one or two high-quality demo records will be quite enough.
The Internet. Select several sites where you can create pages of your group and regularly update them. First of all, you should pay attention to social networks and web-based music resources. Do not spray - objectively assess your strength in the regular maintenance of your pages.
You can also try to promote your work in various online collections. With increasing popularity, it is desirable to create your own team site.
Concerts. Regularly organize "live" performances with their preliminary advertising on social networks, as well as by putting up posters. Look for opportunities to perform outside your city. Distribute calendars, stickers, t-shirts, CDs and other merchandise groups at concerts (at the first performances it is better to give away something less expensive).
MASS MEDIA. Try to maintain regular contact with the media of your city (radio, television, press). Learn also online publications and online radio. It is better when media representatives themselves find out about you and offer cooperation. To do this, it is necessary to conduct an active promotion of the group in the network, to glow at various contests and selections (and, preferably, to win them).
Intergroup cooperation. Chat with your peers. Organize general performances with other groups and join forces to travel outside your hometown. You can offer more well-known groups to perform at their "warm-up", as well as to record a song together.
Fans From the very beginning of the existence of the collective, look for people interested in your work. Keep in touch with your fans. Try to turn your listeners into fans, and ordinary fans into the most loyal. Maintain their activity on your web pages: regularly publish group news, update content, organize various discussions and contests, etc.
Promotion of the musical group should be organized and regularly. There are no secrets here - it all depends on your determination and diligence. But whatever large-scale promotion of the group, you can hardly count on success without the sincerity of your aspirations and high-quality music.
Author - Andrey Vasilenko, musician and PR-manager
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